Hi, I'm Sonal
I am a product leader who transforms complex problems into elegant product solutions that users love and businesses value.
With over 8 years of experience building and leading empowered teams across a wide range of B2C and B2B products in diverse industries. I've helped grow products and teams at every stage—from the early search for product-market fit, through rapid product-led growth, to scaling within complex, sales-driven enterprise environments. I'm especially energized by working on platform products that have a broad impact—whether that's helping internal teams do their best work or delivering value directly to customers. At the heart of my approach is a belief in building strong, healthy cultures and development processes where teams can thrive and do the best work of their careers.
My Projects
A showcase of my product management work across different industries and challenges. Each project represents a unique problem space and solution approach.
Professional Experience
My journey as a product manager across different industries and companies.
Verticals: Healthcare Staffing (PharmaGap), Banking (Mobile App for a Leading Dubai Bank), E-commerce (Rivexa, a joint venture between Tata Steel and SAIL for a B2B e-Marketplace), Luxury Automobiles Lifestyle Apps (JLR MENA), HR Tech (HRIS System for REA India- Housing.com)
Key Achievements:
- I currently lead two products at Nagarro as a Staff Product Manager—PharmaGap, a next-gen healthcare staffing platform for a North American client
- Leading the development of a Banking App developed for one of Dubai’s largest banks
- I work closely with cross-functional teams across engineering, design, and client stakeholders to ship features that elevate user experience and drive measurable outcomes
Managed the development of a personal finance mobile application from concept to launch. Conducted user research, created product roadmaps, and worked closely with engineering teams to deliver a high-quality product.
Key Achievements:
- Grew user base from 10,000 to 250,000 within 18 months of launch
- Implemented A/B testing framework that improved conversion rates by 25%
- Developed product vision and strategy that secured $5M in Series A funding
Worked on a fintech product that helps users manage their finances and investments.
Key Achievements:
- Contributed to platform redesign that improved average order value by 15%
- Achieved a smooth and successful launch with defect leakage maintained between just 1-2 defects.
- Collaborated with UX team to create user personas and journey maps
Growth & Engagement – Free Trial to Paid Conversion Journey
Key Achievements:
- Enhanced trial class engagement and attendance for trial classes optimizing the complete trial funnel for higher conversion from free trial to paid subscription.
- Improved lead conversion rates and optimized sales processes using the CRM tool, LeadSquared.
- Implemented personalized recommendations and targeted marketing campaigns to boost conversion rates.
Education & Certifications
My academic background and professional certifications that have shaped my product management career.
Specialized in CCE. Graduated with honors.
Achievements:
- President of External Events Committee
- Top scorer with CGPA 8.01/10
- Collaborated with peers to organize tech and innovation events, developing early skills in cross-functional coordination.
Key Courses:
This certification validates my knowledge of Agile principles with a strong focus on the role of the Product Owner
Achievements:
- Professional Scrum Product Owner (PSPO)
- Scored the 100 percentile in PSPO I assessment
- Applied Scrum principles to real-world sprints, leading cross-functional team delivery with a focus on continuous improvement
Key Courses:
A specialized in-house certification for Product Managers focusing on bridging business needs with technical execution.
Achievements:
- Certified Technical Product Manager by Nagarro
- Completed cross-functional case studies simulating real-world product delivery
- Recognized for excellence in stakeholder communication and agile delivery
Key Courses:
What People Say
Testimonials from colleagues, clients, and stakeholders I've had the pleasure of working with.
I would like to thank you for your tirelessly putting efforts into multiple releases and making sure we are covered from all bases in terms of quality for the HRIS project. Your special efforts in making sure to bring all stakeholders on the same page be it Dev, Product, or Business are really commendable and truly appreciated. Rohit Hasteer (CHRO) has praised your efforts in various planning meetings.
Nitin Agrawal
Associate Director, Housing.com
The level of ownership and the deep understanding for all the tasks, which Sonal takes up is really amazing and commendable. Kudos to you
Vidhu Saxena
Senior Product Manager, Housing.com
Your dedication to understanding and prioritizing client needs, consistently meeting deadlines, and taking ownership of your tasks has been impressive. Your reliability and accountability are commendable.
Mohamed Jeblak
Delivery Manager, Nagarro
Your performance on the Pharmaplan and JLR projects has been outstanding. You demonstrated strong analytical skills, clear documentation, and a proactive approach. Recognizing this, you've been added to the JLR project, where your impact is already evident.
Kinan Obeid
Group Product Manager, Nagarro
Get In Touch
Have a project in mind or want to discuss potential opportunities? I'd love to hear from you!
sonalnsinghwork@gmail.com
Phone
+91-8054173762
Location
Bangalore, India
Availability
I'm currently open to product management roles, consulting opportunities, and speaking engagements.